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  • Home
  • Products & solutions
    • View all
    • Indexed universal life
      1. Accumulation IUL
      2. Protection IUL
      3. Protection SIUL
    • Hybrid solutions
      1. LifeCare
    • Universal life
      1. Protection UL
      2. Protection SUL
    • Variable universal life
      1. Accumulation VUL
      2. Protection VUL
      3. Survivorship VUL
    • Term life
      1. Protection term
      2. Vitality term
      3. One-year term
    • Employer solutions
      1. Accumulation IUL with guaranteed issue (GI)
      2. Accumulation VUL with Guaranteed Issue (GI)
      3. Premier benefit IUL
    • Solutions & riders
      1. Vitality program
      2. Aspire
      3. Long-term care rider
      4. Chronic Illness Rider
      5. Critical illness benefit rider
  • Advanced markets
    • View all
    • Business planning
    • Estate planning
    • Financing premiums
    • Fundamentals of insurance
    • Key resources
    • Living benefits
    • Wealth transfer planning
  • New business
    • Overview
    • Underwriting
    • Run an illustration
    • Pending cases
    • Licensing & compensation forms
    • Producer onboarding
      1. Onboarding overview
      2. Appointment status
  • Inforce policies
    • Overview
    • Vitality registration & engagement report
    • Long-term care resources
      1. eDocuments
      2. Tools
    • Assisting your client
  • Resource center
    • View all
    • Fund information
    • Growth Positioning Stories (GPS)
    • Podcasts
    • Tools & calculators
      1. Inforce IUL historical returns tool
      2. Advanced markets tools & calculators
      3. Technology-based service tools
    • Education & training
      1. LTC training
      2. Anti-money laundering training
      3. Benefit better
    • Communications
    • Forms
    • Sales & advertising material compliance

Benefit Better

Overview
Why now
The solutions
Vitality
Get started

The John Hancock Vitality advantage

We want to offer your small business clients a new kind of life insurance. Similar to a corporate wellness program, John Hancock Vitality is a unique offering that rewards employees for the everyday things they do to stay healthy, like exercising, eating well, and visiting the doctor. 

Designed for people of all ages and fitness levels, the Vitality PLUS program is great for employees and is also good for your small business clients.

Percentage of employers reporting benefits from their wellness program1

  • 61%
    reported a reduction in their healthcare costs
  • 78%
    reported a decrease in absenteeism
  • 80%
    reported increased productivity
 
 
 

Living healthy has never been so rewarding

Employees who participate in the John Hancock Vitality PLUS Program can earn significant rewards and savings, including:

  • The latest Apple Watch for as little as $252
  • Up to $600 cash back on the healthy food they buy3
  • Exclusive travel discounts from Expedia4
  • Gift cards from Amazon.com, REI, Starbucks, and more5
Expedia Logo
Headspace and Amazon Prime logos next to an Apple Watch displaying Vitality notification

Vitality is the right choice for both employees and employers and unlike a traditional wellness program, which can be costly for small businesses, adding the optional Vitality PLUS rider to a John Hancock permanent insurance policy costs only $24/year per individual.

How the program works

1

Earn Vitality Points

Your clients can earn Vitality Points for exercising, eating well, and getting annual check-ups.

2

Achieve a Vitality Status

The more points they accumulate, the higher their Vitality Status (Bronze, Silver, Gold, Platinum).

3

Enjoy Rewards

The higher their Vitality Status, the greater their rewards and discounts.

Additional resources

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(PDF)

Vitality program overview consumer brochure

Consumer brochure

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(PDF)

Earning Vitality Points for healthy living

Consumer brochure

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Let us help you navigate executive benefit planning: 
call us at 1-888-266-7498 (option 3) or email advancedmarkets@jhancock.com

Thank you for getting in touch!
We appreciate you contacting us about our Executive Benefit offering. One of our colleagues will get back to you shortly.

 

1. Mattke, Soeren, Harry H. Liu, John P. Caloyeras, Christina Y. Huang, Kristin R. Van Busum, Dmitry Khodyakov, and Victoria Shier, Workplace Wellness Programs Study: Final Report. Santa Monica, CA: RAND Corporation, 2013. (Page 54) https://www.rand.org/pubs/research_reports/RR254.html. Also available in print form.

2. Apple Watch program is not available in New York or Puerto Rico. Apple Watches ordered through John Hancock Vitality may not be shipped to addresses in Guam. Once you become a Vitality PLUS member and complete the Vitality Health Review (VHR), you can order Apple Watch by electronically signing, at checkout, a Retail Installment Agreement with the Vitality Group, for the retail price of the watch. After an initial payment of $25 plus tax, over the next two years, monthly out-of-pocket payments are based on the number of Standard Workouts (10,000 to 14,999 steps) and Advanced Workouts (15,000 steps) or the applicable Active Calorie thresholds. The step counts required for Standard and Advanced Workouts are reduced for members beginning at age 71+. One-time upgrade fees plus taxes apply if you choose (GPS + Cellular) versions of Apple Watch, larger watch case sizes, and certain bands and case materials. For more information, please visit JohnHancock.com. Apple is not a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc. All rights reserved.

3. HealthyFood savings are based on qualifying purchases and may vary based on the terms of the John Hancock Vitality Program. The HealthyFood program is currently not available in Guam.

4. Travel discounts valid for 3 bookings per program year. For term with Vitality policies with a face amount less than $2,000,000, travel discounts valid for 1 booking per program year. The amount of discount will vary based upon policy type, coverage amount, and the Vitality Member’s Vitality status (Bronze, Silver, Gold, Platinum) and will only apply to the first $1000 of the booking cost.

5. In New York, entertainment, shopping, and travel rewards are not available and are replaced by healthy living and active lifestyle rewards.

Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.

Rewards may vary based on the type of insurance policy purchased for the insured (Vitality Program Member).

John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy.

Vitality is the provider of the John Hancock Vitality Program in connection with policies issued by John Hancock.


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This material is for Agent and Institutional / Broker – Dealer use only. Not for distribution or use with the public.

Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. Variable insurance products are offered through John Hancock Distributors LLC through other broker/dealers that have a selling agreement with John Hancock Distributors LLC, 197 Clarendon Street, Boston, MA 02116.

Insurance policies and/or associated riders and features may not be available in all states.

© 2025 John Hancock Life Insurance Company (U.S.A.). All rights reserved.


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