Show your clients the power of permanent life insurance


Your clients may believe they don’t need life insurance because they are in good health and could receive a better return if they invested elsewhere. But do they know the valuable living benefits and the competitive rate of return life insurance can offer?

To demonstrate the powerful financial advantages of investing in life insurance, consider creating a customized Invest in Your Life presentation. This case study highlights how this presentation tool can be the key in closing the sale, especially for your clients who aren’t convinced that permanent life insurance is the right solution.




THE CASE STUDY: Anna, 50, two young daughters

Anna, age 50, is a highly successful physician, physically active, has two young daughters (ages 8 and 10) and is caring for her elderly mother. As the sole financial contributor in the household, Anna is looking for an investment option that will provide tax efficiency and financial security for the future.

While Anna has heard of using permanent life insurance as an investment option, she wasn’t convinced it was the right solution for her, believing she could receive a better rate of return in a different investment solution.


THE PLAN: New Protection IUL with Living Benefits

Anna’s advisor knew she would be hesitant about using life insurance as an investment option. To demonstrate the powerful living benefits and competitive rate of return that Protection IUL could offer, Anna’s advisor presented her with a customized Invest in Your Life presentation. Anna was surprised at all the policy could offer and was particularly intrigued about the ability to protect her family and receive benefits from her policy today.


THE RESULT: Anna decided to purchase a Protection IUL policy with a $1,000,000 face amount (6% assumption rate), a 10% Critical Illness rider1 and a 2% Long-Term Care rider2. She now has a competitive, tax-efficient investment vehicle that also provides her with coverage in the event of a serious illness or LTC need. In addition, she included John Hancock Vitality PLUS to provide her with extra incentive to live a long, healthy life.

Protection IUL with living benefits offered Anna:

  • A Rate of Return (ROR) on the Death Benefit at life expectancy is 5.54%. A taxable investment would have to earn 8.52% pre-tax to equal the death benefit!*
  • Access to $100,000, lump sum, income tax free benefit if she is diagnosed with a covered critical illness, such as cancer, a heart attack or a stroke
  • Monthly access to $20,000 LTC benefit, if needed
  • Ability to earn significant premium savings and rewards, including an Apple Watch Series 4 for as little as $25, and up to $600 in annual savings on healthy food purchases, with Vitality PLUS


*assuming 35% tax rate

  1. The Critical Illness Benefit Rider provides a one-time, lump sum benefit for covered critical illnesses subject to eligibility requirements. The benefit will not be paid for critical illnesses initially diagnosed before the rider effective date or during the waiting period. The rider is not available in all states and state variations may apply.
  2. 2. The Long-Term Care (LTC) rider is an accelerated death benefit rider and may not be considered long-term care insurance in some states. There are additional costs associated with this rider. The Maximum Monthly Benefit Amount is $50,000. When the death benefit is accelerated for long-term care expenses it is reduced dollar for dollar, and the cash value is reduced proportionately. Please go to to verify state availability.

This material does not constitute tax, legal, investment or accounting advice and is not intended for use by a taxpayer for the purposes of avoiding any IRS penalty. Comments on taxation are based on tax law current as of the time we produced the material.

All information and materials provided by John Hancock are to support the marketing and sale of our products and services, and are not intended to be impartial advice or recommendations. John Hancock and its representatives will receive compensation from such sales or services. Anyone interested in these transactions or topics may want to seek advice based on his or her particular circumstances from independent advisors.

Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.

John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy.

HealthyFood savings are based on qualifying purchases and may vary based on the terms of the John Hancock Vitality program.

Vitality is the provider of the John Hancock Vitality Program in connection with policies issued by John Hancock.

Apple Watch program is not available in New York. Your clients can order Apple Watch Series 3 (GPS) or Series 4 (GPS) by electronically signing, at checkout, a Retail Installment Agreement with the Vitality Group, for the retail price of the watch. After an initial payment of $25 plus tax, over the next two years, monthly out of pocket payments are based on the number of workouts completed. Upgrade fees apply if they choose (GPS + Cellular) versions of Apple Watch Series 3 or Series 4, watch case sizes, certain bands and case materials. Apple is not a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc. All rights reserved.