Important updates

Enhancements to the John Hancock Vitality Program

April 22, 2021 


Dear Valued Partner,


As of April 22, 2021, John Hancock Vitality members can earn 400 Vitality Points when they share proof of their COVID-19 vaccination.

Through programs like John Hancock Vitality and John Hancock Aspire®, we are in a unique position to help our customers proactively manage their health — something that has become even more important for many since the onset of the pandemic last year. Motivating individuals to receive a COVID-19 vaccination is directly in line with our goal of helping our customers live longer, healthier lives.

The impact to you
By making timely enhancements to the program based on customers’ needs and larger health trends, we’re continuously adding value and improving the customer experience, thus reaffirming your recommendation to add Vitality to a policy and strengthening your producer-customer relationship. 

Take action
To help you share this good news, below is a client-approved email to use with your John Hancock Vitality clients. As a reminder, if you’re interested in selling more John Hancock Vitality, visit our Vitality Business Building Kit for additional prospecting resources.

For client-use only
Please find below email copy that producers can send to their clients who are John Hancock Vitality members to spread the word about two enhancements to the John Hancock Vitality Program. Please note, the email to your clients should not be altered and must include the related disclosure and approval number provided below.

Hi (Client first name),

Since you have John Hancock Vitality on your life insurance policy, I wanted to make sure you were aware of two enhancements to the program:

  1. You can now earn 400 Vitality Points for submitting proof of your COVID vaccine on
  2. You can also get Vitality Points for at-home workouts too, versus having to go to the gym. Here’s a quick step-by-step guide with more information.

If you have any questions about how to submit your results for either of the above activities, you can call 888-333-2659. If you have questions about your life insurance policy or the Vitality program in general, please don’t hesitate to contact me.


(Agent’s name and contact information)


Vitality is the provider of the John Hancock Vitality Program in connection with your life insurance policy.

Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. 



For further needs, please contact your John Hancock Representative or National Sales Support 888-266-7498, option 2.

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The benefits available under Aspire can vary depending on whether the insured has Type 1 or Type 2 diabetes, the type and coverage amount of the life insurance policy purchased and the level of Onduo engagement with the John Hancock Vitality Program. Eligibility for an Onduo membership is also subject to Onduo’s qualification requirements. Certain aspects of Aspire may change over time. There is no coordination between Aspire and any health benefits you may receive from an insurance policy, health plan, or any other wellness programs you may be enrolled in. Aspire is not available in New York, Idaho and Puerto Rico.

Vitality is the provider of the John Hancock Vitality Program in connection with your life insurance policy.